Franchisee of the Year 2023: CrEd Nairobi
Creative Education International (CrEd) honours two exceptional individuals who have shown remarkable dedication, resilience, and innovation in their journey as franchisees of the year for our beloved CrEd Hub in Nairobi. It is with great pleasure that we recognise Amar and Jinita Desai for their outstanding achievements in marketing, developing their CrEd Franchise, and their exceptional training and development of teachers, remarkable Corporate Training, even in the face of challenging times, including the onset of the pandemic.
Amar and Jinita embarked on their journey as franchisees just before the world was hit by the unprecedented challenges brought by the pandemic. Despite the hurdles that lay ahead, they fearlessly embraced the opportunity to bring the magic of drama education to the hearts and minds of young individuals in Nairobi. They demonstrated unwavering commitment and a deep understanding of the transformative power of drama in nurturing creativity, confidence, and communication skills among children.
One of the key aspects that sets Amar and Jinita apart is their exceptional marketing expertise. They have shown remarkable acumen in promoting CrEd, reaching out to parents, schools, and the wider community. Through their strategic marketing initiatives, they have successfully positioned CrEd as a leading institution in Nairobi, attracting a diverse range of students who are eager to explore the world of performing arts.
Moreover, Amar and Jinita have made significant strides in developing partnerships with schools and establishing private classes. They recognized the importance of integrating drama education into the school curriculum and worked tirelessly to forge meaningful collaborations with educational institutions. By doing so, they have not only expanded the reach of the CrEd but also created opportunities for countless children to experience the transformative power of drama in an educational setting.
The have have successfully revolutionized East Africa’s corporate sectors as well through through the CrEd’s innovative corporate programmes. By infusing creativity and critical thinking into employee development, they have created a culture of continuous learning and innovation. Their impact has been remarkable, with companies experiencing improved engagement, productivity, and overall performance. Amar and Jinita’s dedication to spreading creativity and education serves as an inspiration, paving the way for a brighter, more innovative future in the corporate world of East Africa. Creative Education International’s corporate programmes continue to make a lasting impact, transforming workplaces and empowering individuals across the region.
Beyond their marketing and development achievements, Amar and Jinita have fostered a warm and inclusive community within their organisation. They have created a nurturing environment where students feel supported, encouraged, and empowered to explore their creative potential. Their dedication to the growth and well-being of their students is evident in the positive impact they have had on their lives.
Amar and Jinita have also demonstrated a deep commitment to the training and development of teachers within the CrEd. They recognized early on that the success of the Creative Education is built on the shoulders of talented and passionate teachers who can inspire and nurture the creativity of their students.
With their keen understanding of the importance of teacher development, Amar and Jinita have implemented comprehensive training programs that empower their teachers with the necessary skills and knowledge to deliver exceptional drama education. They have created a supportive and collaborative environment where teachers can share ideas, learn from each other’s experiences, and continuously grow both personally and professionally.
Today, as we honour Amar and Jinita Desai as franchisees of the year 2023, let us celebrate their remarkable achievements, their resilience in the face of adversity, and their unwavering commitment to the CrEd in Nairobi. They have not only overcome the challenges of starting just before the pandemic but have emerged as leaders in marketing and development, leaving an indelible mark on the CrEd and the lives of countless students.
